The Lean Startup summary By Eric Ries

  1. A strong interest in classic business calculations, planning, strategy development, and extensive market research. However, given the context of full unpredictability in which startups operate, these traditional management practices do not function.
  2. The second reason may appear to be diametrically opposed to the first: because traditional management practices do not work, entrepreneurs often forgo all management instruments. They let things happen on their own and follow the “just do it” concept. However, as Eric points out, this strategy will not provide any positive results. Even a chaotic and unpredictable event like a startup (can) be handled. And it is for this purpose that the Lean technique is adopted.

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